![](https://freight.cargo.site/t/original/i/296f41b5b3e5914abfc75a7b278c41f567eed6b58f930c5eb0c7cc82e9334dd8/UA_Rush_logo.jpeg)
![](https://freight.cargo.site/t/original/i/557ce79e0dccab2b5906e03ae3e209d49df4e2307c82e1f1b5057cb571f2c0da/UA_DesignElements.jpeg)
![](https://freight.cargo.site/t/original/i/048efe3240f67bf0624e27208fe0d3e776837199a72035a4a77fce77d7be45fe/StephCurry_Cutout_2.jpeg)
![](https://freight.cargo.site/t/original/i/c91bfd8a638bd2bee165682c1c1476ab28733c3515ab0839282239980bf460d7/UA-Influencer-Kit-Exterior-1.jpeg)
UNDER ARMOUR RUSH
05/2019This product launch became world’s biggest live performance test, with drops at the NFL combine, an experiential Rush Performance Lab and a documentary featuring Stephen Curry, Anthony Joshua and Kelley O’Hara as they strived for marginal gains. We built a lab-centric design system that blended the worlds of science and sports fashion and grabbed planety of attention.