NATE MOORE®

IHOP

2018-2019

I spent a large part of two years thinking about pancakes, pancakes, pancakes...and then there was that whole burgers thing (IHOb). We built an extensive pancake world based on stacking, flipping and the prolific use of Cooper Black. We overhauled the brand and developed of fresh point-of-view that restored the irreverance that once permeated IHOP, delivering it through ads, books, beers (IHOPS), pancizzas (we made that a thing), socks, pajamas and pancaked versions of classic art.