IHOP
2018-2019Pancakes, pancakes, pancakes...and then there was that whole burgers thing (IHOb). IHOP‘s extensive pancake world is based on stacking, flipping and the prolific use of Cooper Black. This fresh point-of-view restored the irreverance that once permeated IHOP, delivering it through ads, books, beers, pancizzas, socks, pajamas and pancaked versions of classic art.