DOLLAR CAR RENTAL

05/2024

Dollar’s brand refresh was inspired by life on the road, with all its twists, turns, 
signs, directions, and adventure. We aimed
to celebrate the feeling of the classic
road trip with retro nods and directional elements, showing up as the down-for-whatever sidekick who’s seen it all and has the stories to prove it.

 



©2024
MAKE THINGS THAT LAST
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