DOLLAR CAR RENTAL

06/2024

Dollar’s brand refresh is inspired by life on the road, with all its twists, turns, signs, directions, and adventure. The visual identity celebrates the feeling of the classic
road trip with retro nods and directional elements, framing Dollar as the down-for-whatever sidekick who’s seen it all and has the stories to prove it.

 



©2025

MAKE THINGS THAT LAST

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