![](https://freight.cargo.site/t/original/i/dee99f55a250edce71fd010918925dd21d56245ee889007fe1ad547d4787a9a2/MailShrimp-2x.jpeg)
![](https://freight.cargo.site/t/original/i/82cd8ed703c16c4df0dc3dce3a1c7180c3f34134dae4655141fc1347c5d8450e/NailChamp-2x.jpeg)
![](https://freight.cargo.site/t/original/i/cf8afd285d85e77c0f4f27cc683564d5b5c9f6abf5854aa07f2ec787740a621a/FailChips-2x.jpeg)
![](https://freight.cargo.site/t/original/i/09a3b0439f62b132f79a618cebc2af468d9ef4b3153a7e3d24fe7cc546faf9a1/JailBlimp-2x.jpeg)
![](https://freight.cargo.site/t/original/i/31c468f088d8b260ada0ee08e12c01b22e29bfdfa0daa1450f608edc1ec0b162/KaleLimp-2x.jpeg)
![](https://freight.cargo.site/t/original/i/1a74a58ba955138729a0bca7d35967d41edc38d3131cc33971fb9bac9dd37458/MaleCrimp-2x.jpeg)
DID YOU MEAN MAILCHIMP?
02/2017The “really irresponsible” but super-successful campaign made up of nine distinct executions that kinda sound like MailChimp. Each opened a rabbithole that led back to the brand, illustrating their ability to reach online audiences and infiltrate culture (not to mention win design and advertising awards).