ADAMS BUILT FOR PLAY05/2023
Our relaunch of Adams Golf (a legacy brand with something fresh in its bag) showcased the new energy in the golf world through a sense of play. Adams strives to maximize play for the entire golfing experience. Play is why they do what they do. They're built for this.
As we reimagined and relaunched Adams exclusively as direct-to-consumer, we built an easy-to-shop experience that bypassed the headache of getting fitted for clubs. Then we built in a playful trial program based on social challenges to ensure players are getting the most out of their clubs. That's Built For Play.
When it comes to your car, Goodhood has you covered — under the hood and in your hood. We helped Goodhood launch their brand with a new impossible-to-forget name and visual identity identity. We leaned into the the peace of mind that comes from not having to worry about you car, and took cues from wellness and health to establish a fresh category of "car care".
DO NOT BUY LIGHT PHONE03/2023
The Light Phone is designed to be used as little as possible — the exact opposite of what Big Tech wants — and we needed a way to hit harder at our nemesis while still keeping the high road. Meet The Alliance of Big Tech, a fabricated (but not totally unreal) shadow organization that just wants you to keep scrolling, sharing and following. The campaign shed light on just how much you could be handing over to Big Tech, while establishing Light Phone as an alternative that doesn’t feed off of your existence.
As Hoop Tea prepared for national distribution, we looked to create a system that captured the brand's birthplace DNA and brought the buzz of the boardwalk to every can. We anchored our elements in nostalgia and the energy of summer, strategically evolving the brand to compete at a national level without losing its soul.