DO NOT BUY LIGHT PHONE03/2023
The Light Phone is designed to be used as little as possible — the exact opposite of what Big Tech wants — and we needed a way to hit harder at our nemesis while still keeping the high road. Meet The Alliance of Big Tech, a fabricated (but not totally unreal) shadow organization that just wants you to keep scrolling, sharing and following. The campaign shed light on just how much you could be handing over to Big Tech, while establishing Light Phone as an alternative that doesn’t feed off of your existence.
As Hoop Tea prepared for national distribution, we looked to create a system that captured the brand's birthplace DNA and brought the buzz of the boardwalk to every can. We anchored our elements in nostalgia and the energy of summer, strategically evolving the brand to compete at a national level without losing its soul.
WOLF AND SHEPHERD11/2022
Wolf and Shephard designs elevated, innovative products in a fast aesthetic to unlock limitless potential. Our brand evolution set them on the path to unlock their brand potential as they look toward the future.
We pushed J.P. Morgan to their most innnovative with this brand identity for a new VC platform. The identity showcases a holistic view of the platform, with an emphasis on connection. It’s also built to expand, displaying the full range, diversity and possibility of connection that Capital Connect will represent.
CONNECTIONS ARE EVERYTHING10/2022
We partnered with BUCK to bring Capital Connect’s world of connections to life through a series of beautiful animated spots. We collaborated closely to extend the brand world into a dimensional space that opens up new avenues for storytelling.