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Save the Humans is a bipartisan coalition of young humans who believe our species is worth saving. We come from a diverse set of backgrounds and beliefs but we all agree on one thing: if we don’t stop climate change, all our other issues are moot. We believe in a 100% renewable future that is equitable, just and safe. And we believe we can get there if we put our human brains together.
As a movement for all humanity, our design system needed to be as open and accessible as possible. From the use of open-license typography and simplicity of our mark, to the accessibility of our materials, our aim is to create a visual language for all humans to adopt and rally behind. The core symbol of the ellipsis is an ownable, remarkably simple mark that represents the unknown future and conveys an urgency that is critical to our brand. Our mark engages the viewer and creates an active participant, putting the onus of action on them.