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Nom Nom makes the best pet food on the planet. Period. It’s human-grade. It’s whole. It’s fresh. And it’s made in their own factories. They do it because they're deeply committed to extending the lives of pets everywhere. So much so that they've developed a whole host of kits and supplements to help pet health. They aren’t a pet food company as much as they are a pet wellness company. And we saw a huge opportunity to be that. The benefit: vitality. We set out to embody the energy that can only come from Nom Nom.