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Using MailChimp's marketing automations is like having a second brain to run your business. So to help educate MailChimp users about the marteting tools that could be doing all the things they don't want to do, we made a brain. More specifically, we made an interactive "edutainment" experience that lived on MailChimp's site and integrated directly with their product platform. Pretty brainy. The brain featured a series of films athat focused on real small businesses that were seeing success from using these MailChimp automations.