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To IHOP, pancakes mean more than just pancakes. Pancakes are a feeling. Pancakes are warm and welcoming. They don’t judge. They’re about being totally comfortable with the special weirdo that you are. You could say they're obsessed, but they just believe pancakes belong everywhere. We helped IHOP to envision and define a warm and fluffy, syrup-covered pancake world. Pancakes. Pancakes pancakes pancakes.