MailChimp wanted to say “hi” in a way that felt creative and unique to them. So we created a massive, integrated campaign featuring nine standalone pieces that all kind of sounded like “MailChimp". We made cultural activations for almost every type of media you could imagine — snack food brands, musical groups, hairstyles, instruments, nail art, beauty trends, cinematic short films, OOH, influencers, editorials, digital and social media.

These executions were all part of a highly orchestrated web of digital and physical content. We knew that if we made something intriguing enough, people would search for it, and when they did we’d be there waiting for them. Then we’d tell them a little story about a company that believes doing things your way isn’t just more fun, it’s good business.

MC-Intro-Scroll
MailShrimp-2x
KaleLimp-2x
JailBlimp-2x
FailChips-2x
VeilHymn-2x
MaleCrimp-2x
NailChamp-2x
WhaleSynth-2x
SnailPrimp-2x

MailShrimp

MailShrimp

MailShrimp Poster
MailShrimp
MailShrimp Bus

KaleLimp

KaleLimp

KaleLimp Poster
KaleLimp
KaleLimp Bus

JailBlimp

JailBlimp

JailBlimp Poster
JailBlimp
JailBlimp Bus

FailChips

FailChips

FC-Bags
FC-BBQ
FC-SV
FailChips-Site-1
FailChips-Site-2
FailChips
FailChips copy 5
FailChips copy 3

VeilHymn

VeilHymn

VeilHymn-Album-Cover
Bath_1080
Dancing_1080
Flower_1080
Church_1080

MaleCrimp

MaleCrimp

MCH_0024_MaleCrimp1440_sRGB_V1
MCH_0024_MaleCrimp1019_sRGB_V1
MCH_0024_MaleCrimp0730_sRGB_V2
MaleCrimp-3
MaleCrimp-4

NailChamp

NailChamp

NailChamp-Poster copy
NailChamp-Poster copy 2
NailChamp-Poster
NailChamp-1
NailChamp-2
NailChamp-Results

WhaleSynth

WhaleSynth

WhaleSynth-1
WhaleSynth-2

SnailPrimp

SnailPrimp

SnailPrimp-ID
SnailPrimp
MailChimp-Webbys_0004_MCH0041_Snail_0305_V3_sRGB
MailChimp-Webbys_0000_SnailPrimp_Hi_043
MailChimp-Webbys_0001_SnailPrimp_Hi_035

The Loop

The Loop

WebLoop_Mobile_0001_2_KaleLimp
WebLoop_Mobile_0005_6_JailBlimp
WebLoop_Mobile_0003_4_WhaleSynth