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MailChimp wanted to say “hi” in a way that felt creative and unique to them. So we created a massive, integrated campaign featuring nine standalone but visually connected pieces that all kind of sounded like “MailChimp". These executions were all part of a highly orchestrated web of digital and physical content.
We knew that if we made something intriguing enough, people would search for it, and when they did we’d be there waiting for them. Then we’d tell them a little story about a company that believes doing things your way isn’t just more fun, it’s good business.
Cannes Grand Prix — Cyber
Cannes Silver — Integrated
Cannes Bronze — Activation
One Show Best In Category — UX
One Show Gold — Integrated Branding
One Show Gold — Branded Content
FWA Site of the Day (3x)
Awwwards Site of the Day